Hey Aaron,

Enjoyed your article! Please forgive the question if this seems really basic but, why do we need to have a ‘one shot’ website that conforms to all media? There’s a lot of waste as you mentioned and there doesn’t seem to be a need for a magic bullet when we can give experiences that can take advantages of the unique traits of each medium rather than a one-size-fits-all approach, no?

I liked this infographic of NPR’s workflow where the CMS handles all of the data like you would with a normal MVC setup, and then tailor each media to its own strengths and weaknesses.

I apologize if it sounds too simplistic, I may be missing something here as being newer to this conversation! Thanks for reading!

Best,
Brian