Hey Aaron,

consider I am a total newbie in rich snippets/schema/json-ld.

Basically, my website is tipically a few pages (3-4-5…) and a blog section with the articles. It belongs to an organization/local business (to use schema’s dictionary): a gymnastics team/center.

Supposedly analog to pretty much any local store or similar.

All I know about rich snippets is from my Google customer-side experience: noticing some serps with starts, authorship, photo/video thumbnail.

I guess those would be a big boost for a local business if they were showed in its Google records when searching stuff like “gymnastics school” in your area.

Now that I am reading a few things about schema’s syntax, I am starting to think that maybe I could rely on a simple plugin like the one you suggest for the article section, and maybe manually edit and paste the scripts for Organization/Local Business/Product according to the page content for the 3-4-5 pages outside the blogging area of the website.

Please correct me if my thoughts are wrong. It looks like this discipline of rich snippets is not really widespread in the “low-end/homemade” webdesigning, thus there’s not many resources around and most complete plugins are not free.

Thanks a lot for your help!