Web Performance Optimization
Critical for today's online businesses
What is Web Performance?
Web performance is all about how fast and smoothly your website loads and responds to user interactions.
Why is Web Performance Important?
Web performance affects your users' confidence in you.
It's simple: we all want things to "just work", and right now.
You may hear people refer to Core Web Vitals (CWV), Key Performance Indicators (KPIs) and Lighthouse scores.
These are all ways to measure how your users feel when they use your website.
If your site feels like it loads quickly, is stable and responds quickly, your users will have more confidence in your site, and will engage with it more.
If not, they will leave your site for a competitor.
I cannot guarantee that improving performance will help your sales, but I can guarantee that bad performance is hurting your sales.
How do I know if my site has issues?
You might think you know what your users experience on your website, but do you really know?
The only way to know for sure is to measure.
Different devices, browsers, and connection speeds can all affect a user's experience.
I can setup tools that measure your real users' experiences, telling us how fast your site loads, how stable it is, how fast it reacts to user interactions, and more.
This will tell if any of your users are having issues.
What if my site has performance issues?
If your site has performance issues, I can diagnose and help fix them, by either providing suggestions to your team, or making changes for you.
I typically start by setting up the tools I described above (if you don't already have them); this will highlight any large issues your site has.
Once we know if there are problems, and what they are, we can create a plan to fix them.
This might include me fixing things, or me sharing my findings with your team, and could even include educational sessions with your team, where we discuss areas of concern and best practices to avoid future issues.
Why should I trust you?
With nearly 30 years of experience building websites, and almost as long focused on improving website performance, my work has spanned a wide range of organizations.
I have helped nonprofits, for-profit businesses, small local shops, boutique agencies, multinational conglomerates, and everything in between.
I would love to help you, too.
Performance is the result of all design and implementation details.
But this isn't about placing blame, it's about finding solutions!
We all move too quickly these days, and getting every little thing exactly perfect isn't easy.
That's why specialists exist.
Like me. 😊
How would this work?
I like to start with a free 30-60 minute "discovery" call where we get to know one another, you introduce me to your site, and we determine what's most important to you and your users.
Once we agree on exactly what the project is, I will conduct an audit.
This includes reviewing user monitoring data (I can add this to your site if you don't already have it). Using this data, I look for patterns that might indicate issues.
The audit also involves examining your website's code, looking for best practice issues or code irregularities, anything that might harm your website's performance.
Once the audit is complete, we can proceed in a number of ways:
- I can deliver a report with my findings for you to resolve if/when you wish;
- I can inform your team of the issues (via report or bug tracker), describing the issue and providing a suggested fix; or,
- I can implement the fixes for you.
How much would this cost?
I have seen places that quote prices right up front, but, while I love that transparency, no two projects are exactly the same, so I don't like to quote exactly the same.
I want to make sure that we focus on what is most important to you, and that you only pay for what you need.
So, again, the discovery call is free.
After that, I will provide a flat fee for conducting the audit and delivering my findings. This fee will depend on the project size and the number of hours that I estimate it will take me to complete it.
After that, I charge $120 per hour, regardless of how we proceed, whether you prefer I create bug tickets or code the fixes myself, whether you prefer we attack everything at once or work on a weekly/monthly budget.
Still have questions? Care to chat?
I'm happy to take any questions, perform project work, or consider a full-time gig.
You can even just say hi, if you like.