Find problems that matter.
Fix the ones that matter most.

Why is Web Performance Important?

Web performance affects your users' confidence in you.

Web performance is all about how fast and smoothly your website loads and responds to user interactions.

It's simple: we all want things to "just work", and right now.

You may hear people refer to Core Web Vitals (CWV), Key Performance Indicators (KPIs) and Lighthouse scores.

These are all ways to measure how your users feel when they use your website.

If your site feels like it loads quickly, stably and responds quickly, your users will have more confidence in your site (and you!), and will engage more.

If not, they will leave your site for a competitor.

Read more about why performance matters.

How do I know if my site has performance issues?

You might think you know what your users experience on your website, but do you really know?

The only way to know for sure is to measure.

Different device types, different browsers, different connection speeds, different geographic locations; these can all affect a user's experience.

I can setup tools that measure your real users' experiences, documenting exactly how fast your site loads for them, how stably it loads for them, how fast it reacts for them, and more.

This data will tell definitively whether or not any of your users are having issues.

Read more about recognizing performance issues.

What if my site has performance issues?

If your site has performance issues, I can diagnose and help fix them, by either providing suggestions to your team, or making the changes for you.

I typically start by setting up the tools I described above (if you don't already have them); this will highlight any large issues your site has.

While that is collecting data, we can discuss any problems you already know about; maybe your users have complained about something?

Once we know if there are problems, and what they are, we can create a plan to fix them.

This might include me fixing things, or me sharing my findings with your team, and could even include educational sessions with your team, where we discuss how to fix the current issues and avoid future issues.

But this isn't about placing blame, it's about finding solutions!

We all move too quickly these days, and getting every little thing exactly perfect isn't easy.

That's why specialists exist.

Like me. 😊

Read more about tracking current, and preventing future, performance issues.

Why should I trust you?

I have spent my career at the intersection of code and speed, building websites, focused on performance first.

My work has spanned a wide range of organizations, from nonprofits and boutique agencies to multinational conglomerates like Bank of America and Estée Lauder, and everything in between.

I would love to help you, too.

I don't give you a list of 100 tiny tweaks. I identify the 'Big Bits', the 2 or 3 issues causing 80% of your issues.

I analyze real data from your website, no guessing, just cold, hard numbers on what your real users are actually experiencing.

Then I dig in, find the problems, and provide the fixes, whether that's coding them myself or guiding your team through the implementation.

How would this work?

Start with a free Discovery Call where we get to know one another, you introduce me to your site, your audience, and we determine what's most important for you and them.

Once we agree on what the project is, the process flows like this:

1. Web Performance Assessment
   Look for opportunities for improvement.
2. Web Performance Opportunities Report
   Document and prioritize findings.
3. Web Performance Optimization
   Fix the issues worth fixing.
4. Web Performance Impact Review
   Verify the results.

The Web Performance Optimization portion can happen in a number of ways:

• Your team implements the solutions if/when/how you decide.
• I inform your team of the issues, via report, bug tracker, etc.
• I implement the fixes for you (I would need access to your code for this).
• Or any combination of the above, whatever fits best for you.

Regardless of how the fixes get implemented, I always suggest we conclude with a Web Performance Impact Review.

This is how we know we fixed something, and didn't break anything else...

How much would this cost?

I have seen places that quote full prices up-front, and while I love that transparency, no two projects are exactly the same, so I don't charge exactly the same.

I want to focus on what is most important to you, so you only pay for what you need.

So, again, the discovery call is free.

Once we agree on the scope and size of the project, I provide a flat fee for conducting the Web Performance Assessment and delivering the Web Performance Opportunities Report.

Then, if you would like my help implementing the fixes, whether you prefer I create bug tickets or fix the issues myself, whether you prefer we attack everything at once or work on a weekly or monthly budget, I charge hourly.

Have any questions? Care to chat?

I'm happy to take any questions, perform project work, or consider a full-time gig.

You can even just say hi, if you like.