Never fun, always a pain, and something that just won’t go away…
Clients always want Newsletters that they can send via email. They want their brand correctly represented. And they want it to look good in “everybody’s email”… Ugh…
In a strange way, it is kind of relieving to go back into the dark days, crack open a few tables, write a few font tags… Ahh… just like old times…
But by the fourth of fifth time you have to go back and change something in 27 locations, you’ll remember why, as Billy Joel says, “the good old days weren’t always good”…
But fret not, the good folks at Campaign Monitor offer a plethora of tips, guidelines, and even templates, for free!
Happy emailing,
Atg