Marketing is ready
The holiday shopping season is getting closer.
Your marketing team has campaigns ready to go.
You should making sure your website is ready, too.
Your team may have spent months planning promotions, designing creatives, making media buys, email and social campaigns, and constructing search strategies.
A slow page, unexpected layout shift, or delayed interaction can turn that carefully planned customer journey into friction.
And the more money you spend driving customers to your website, the more expensive those problems will become.
Don’t wait until the campaign is live to find out.
Is your website ready?
There is still time to identify performance problems, understand the causes, evaluate potential solutions, and decide what needs to be fixed before your holiday traffic arrives.
Using real-user data, we can see what your current customers are experiencing, today.
- You may discover that a critical product page needs optimization.
- You may find a shared component causing layout instability across hundreds of pages.
- You may uncover an interaction that becomes frustrating on mobile devices.
Or you may find that your website is doing just fine.
But wouldn’t it feel great to know, confidently, before your campaign launches?
It’s to identify the performance issues that could matter most to your customers, and your business, then make informed decisions about what to do about them.
Start with the fundamentals
If you haven’t read it already, my three-part series provides a quick introduction to the subject:
- Why Web Performance Matters explains why website performance is more than a technical concern. It is part of the customer journey and can affect the return on your marketing investment.
- A Visual Guide to Core Web Vitals introduces LCP, CLS, and INP and shows how these problems look and feel to a customer.
- Web Performance Monitoring explains how you can find problems, track changes, and prevent regressions.
Together, these articles provide a practical starting point for understanding why web performance is integral to your holiday campaign preparation.
But reading about performance is not the same as understanding your website.
Find out what matters before the traffic arrives
My Web Performance Assessment is designed to identify the performance problems that are most worthy of your attention.
I combine real-user performance data with targeted investigation to identify where performance may be creating friction in important customer journeys, then prioritize the opportunities based on their potential business impact.
That gives your team time to consider the options, choose an approach, and implement meaningful improvements before the campaign launches.