Your holiday campaign may be ready, but is your website ready for the traffic? A slow page, unexpected layout shift, or delayed interaction can ruin your marketing investment. Don’t wait until the campaign launches, now is the time to check for issues. My Web Performance Assessment can identify where you should focus. Your marketing campaign gets customers to the door. Your website has to get them through it. Continue reading
Category Archives: performance
Web Performance Monitoring: Find Problems Before Your Customers Do
Knowing what a performance problem is and looks like are only part of the challenge. Websites are constantly changing. How do you keep track of what customers are experiencing? You monitor it! Learn more about performance monitoring and how it can help you fix today’s problems and prevent tomorrow’s. Continue reading
How to Recognize Web Performance Issues: A Visual Guide to Core Web Vitals
Web Performance issues can kill a marketing campaign, wasting time and resources, hurting your ROI and bottom line. Learn to recognize web performance issues “in the wild”, how they are represented by Core Web Vitals, and how you and your team can use them to resolve user experiences issues before your holiday shoppers arrive! Continue reading
Holiday Shopping Starts Before the Sales: Why Web Performance Matters
The holiday shopping season is the most important time of the year for many businesses. But getting someone to your website is only half the job; what happens when they get there? Web performance issues create frustrated users. And frustrated users don’t wait, they leave. Learn how to find, and fix, web performance issues before your holiday shoppers arrive! Continue reading
Reduce LCP by nearly 3s by replacing JS animation with CSS
I reduced this PLP’s LCP by nearly 3s just by replacing the JS animation with CSS animation. #NoLoJS FTW. Continue reading
Why has SRE become such a big role?
SRE roles seem to have exploded onto the scene, with frontend performance tossed into the description as if they were free breadsticks. Any idea why the shift of performance focus? Continue reading
This “double HTML” pattern must stop!
During a client audit, I re-encountered a common, annoying, and harmful, pattern: dupe HTML, instead proper responsive design. Can we please stop this? Happy reducing! Continue reading
TIL: There is a thing called Server-Timing Headers
Sharing a few details related to my latest finding from around the world-wide web: Server-Timing Headers Happy timing! Continue reading
Presenting a Web Performance MasterClass at the WeAreDevelopers World Congress
I will be presenting an all-day Web Performance MasterClass at the WeAreDevelopers World Congress in San Jose, CA from September 23-25, 2026. I have a discount registration codes available if you’re interested in attending. Continue reading
Investigating… a High LCP for Wish.com
Investigating Wish.com’s high LCP led me down a rabbit hole of performance paper cuts. But I was able to reduce their LCP from 7.12s to 1.67s, and that was with only a couple of my recommended improvements in place. Read to find out how! Continue reading