During a client audit, I re-encountered a common, annoying, and harmful, pattern: dupe HTML, instead proper responsive design. Can we please stop this? Happy reducing! Continue reading
Category Archives: fetchpriority
Presenting a Web Performance MasterClass at the WeAreDevelopers World Congress
I will be presenting an all-day Web Performance MasterClass at the WeAreDevelopers World Congress in San Jose, CA from September 23-25, 2026. I have a discount registration codes available if you’re interested in attending. Continue reading
Investigating… a High LCP for Wish.com
Investigating Wish.com’s high LCP led me down a rabbit hole of performance paper cuts. But I was able to reduce their LCP from 7.12s to 1.67s, and that was with only a couple of my recommended improvements in place. Read to find out how! Continue reading
Investigating… a High LCP for Nike.com
Speedcurve’s Page Speed Benchmarks reported Nike.com’s LCP averaging at 4.36s. I got it down to 1.36s. Read to find out how! Continue reading
Improving LCP for Video Hero Components
A hero video component is a popular request/demand. Unfortunately for our users, videos take longer than images to download, and cannot be preloaded like images can. But when the boss says “video”, what are you to do? This handy component tries to find the best of both worlds, responsively providing something for the user to look at while the video downloads, and improving the CWVs along the way! Continue reading
Getting to Know… WPO (Web Performance Optimization)
The latest installment in my “Getting to Know…” series, where I “get to know” some tech and share resources, tips, tricks and notes that I collect along the way. This time around, let’s get to know… WPO (Web Performance Optimization)! A word of caution: This one is more of a BOOK than an POST… Continue reading