Category Archives: lcp

This “double HTML” pattern must stop!

During a client audit, I re-encountered a common, annoying, and harmful, pattern: dupe HTML, instead proper responsive design. Can we please stop this? Happy reducing! Continue reading

Presenting a Web Performance MasterClass at the WeAreDevelopers World Congress

I will be presenting an all-day Web Performance MasterClass at the WeAreDevelopers World Congress in San Jose, CA from September 23-25, 2026. I have a discount registration codes available if you’re interested in attending. Continue reading

Investigating… a High LCP for Wish.com

Investigating Wish.com’s high LCP led me down a rabbit hole of performance paper cuts. But I was able to reduce their LCP from 7.12s to 1.67s, and that was with only a couple of my recommended improvements in place. Read to find out how! Continue reading

What’s the Most Important Performance Metric?

TTFB? FCP? LCP? INP? CLS? Something else? What’s your most important perf metric? Continue reading

Investigating… a High LCP for Nike.com

Speedcurve’s Page Speed Benchmarks reported Nike.com’s LCP averaging at 4.36s. I got it down to 1.36s. Read to find out how! Continue reading

What is JPEG XL and do we really need another image format?

Had a chance to write a guest post for DebugBear all about the JPEG XL (JXL) image format. Would love to hear your thoughts on it! Continue reading

Hanging my web performance optimization shingle

If you or someone you know needs help with website performance optimizing, please feel free to reach out! Continue reading

Improving LCP for Video Hero Components

A hero video component is a popular request/demand. Unfortunately for our users, videos take longer than images to download, and cannot be preloaded like images can. But when the boss says “video”, what are you to do? This handy component tries to find the best of both worlds, responsively providing something for the user to look at while the video downloads, and improving the CWVs along the way! Continue reading

Today’s Readings

The latest installment in my “Today’s Readings” series, offering my rants and thoughts based on findings from around the world-wide web. Happy reading! Continue reading

Today’s Readings

After a bit of a hiatus, the latest installment in my ‘Today’s Readings’ series drops today, offering my rants and thoughts based on findings from around the world-wide web, including #css, #cwv, #lighthouse, #webperf, #viewtransitions, #webcomponents and more. Happy reading! Continue reading